• About Us

    Opening the shop door in Brighton 1992 was the start of Jump the Gun. At that time the whole 1960's mod/stylist scene was pretty quiet and the first few years were quite a challenge. All we knew was that scene so we decided to stick with it. Our big break was the birth of Brit-pop around '94 and as we were almost the only shop selling Lonsdale and Ben Shermans it gave us a break. From then on we slowly got a reputation as a go to destination for all things mod.
  • 30 Years of JTG

    Deciding to stay as a pure to the original mod style, we started to manufacture our own clothes to our own style and unbranded. Most labels out there became too mainstream to fit in with what we were doing . Thirty plus years later here we are. Still in the same shop on Gardner street in Brighton's North Laine, started by Brothers Jonathan and Adam & run with a passionate team of Jump the Gun workforce.

What our customers have to say


Everything I have bought from the shop online has been top-notch quality and the staff are always spot on with advice re sizing. I have had the pleasure of visiting the shop once and it is a great vibe and selection. I recently bought a Harrington and the buying process and delivery was easy and rapid. Top drawer experience all round and I am delighted with my purchase.

Ronnie Thompson

Outstanding!!!! I placed my online order after 4pm yesterday and it was delivered today. With "other" retailers any orders placed after 3pm often mean a two day wait at the earliest for delivery. But NOT Jump The Gun. Just exceptional and you now have a new customer!!! Thank you all so very, very much.

Andy C

My cousin and I decided to go for a day trip to Brighton where we were familiar with the shop name but had never visited the Brighton store. After a little searching around to find the street we arrived, and were not disappointed. The shop was presented in an engaging, and creative manner with a huge amount of classic nostalgia in the mix. The shop assistant was as friendly and informative as we could hope for and we will be heading back there very soon. Excellent experience.

Linton Bennett

Popped in on my birthday last Friday and got myself a pair of olive sta press trousers that look and fitted perfectly going up one size as recommended by Adam! A big thank you to Adam for his time and advice and also helping me order a work jacket with extra sleeve lengths so it will fit spot on! Just ordered another pair of sta press this time in brown as I now know my sizing and found the website easy to use. Will be down again in the summer to my favourite mod shop!

Paul Rutter

Called into the shop last week with the intent of putting together suitable outfits for my Son and myself for Goodwood at the weekend. Superb service from Laurie which resulted in me accepting his advice and buying a suit, a tie and a shirt in colours I wouldn’t perhaps otherwise have chosen. Very pleased with the items and the overall experience. I won’t hesitate to recommend you and will consider further purchases myself in future. Thanks very much really enjoyed it.

Nigel Arnold

From my initial phone call to the shop, and subsequent email exchange with Adam, to the actual visit to the store and suit fitting with Peter, the whole retail experience was a complete joy. The team at JTG provided a very knowledgeable, professional and fun service - fully recommend these guys.


Our Team

  • Adam

    Jump the Gun's head honcho and main designer, Adam has been a face in the mod scene since the 80s. Having seen trends come and go, from the mod revival to Britpop, Adam knows a thing or two about timeless style. When he's not in the shop you can likely find him broken down on the side of the road on an old scooter.

  • Laurie

    The main dogsbody. The baldric of Jump the Gun with over 13 years of service. Laurie's love of menswear extends to mod, western-wear and workwear so don't be afraid to ask him a nagging question. If anyone knows, it's Laurie. Does most of the real work.

  • Jonathan

    Co-owner, retail genius and hat wearer. Jonathan is the man on the other end of the phone, and is our wiz with sizing advice. If you've ordered online from Jump the Gun, you probably know him already.

  • David

    With over 8 years at Jump the Gun, and another 40 years in retail experience, David has seen it all and worn it all. He's worked everywhere from Take 6 to Harrod's so we're glad to have nabbed him here at JTG. He doesn't look half bad in a suit either.

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